Limoncello salesperson offering taste testers at farmers market

About Safe Food Pro

Safe Food Pro has grown to be the market leader for digital food safety, with over 2500 food operators across Australia, New Zealand and the USA using our software. Our mission is to 'Make Food Safety Simple’ and we are extremely proud of the progress we have made in such an important industry.

Our Story

Roger Harris, co-founder of Phoenix drinks is still adding Fizz into the hospitality industry but this time it's with technology. Trail-blazing organics business Phoenix Drinks owed a big part of its success to the loyalty and support it gained from its customers. It was a desire to do something for the industry, to give back, which has inspired Roger’s latest business venture. A chance conversation over a beer alerted Roger to the impact food safety compliance rules were having on food businesses.

Roger crafted a vision to use technology to make it easier for food operators to comply with the food safety rules which MPI had mandated. A period of research, analysis, design, and development followed. “The one thing I learned about a technology solution is that it is not cheap and there are no shortcuts,” Roger said.

Customer success specialist on the phone with customer

Meet our Team

Board

Michael Hartley

Michael Hartley

CEO | Founder

View LinkedIn Profile
Roly Rogers

Roly Rogers

Board Member

View LinkedIn Profile
Jim Quinn

Jim Quinn

Chairman

View LinkedIn Profile

Management Team

Roger Harris

Roger Harris

Head of Engagement | Founder

View LinkedIn Profile
Robert Sheetz

Robert Sheetz

Financial Controller

View LinkedIn Profile
Ryan Hartley

Ryan Hartley

Head of Sales

View LinkedIn Profile
John Clarkson

John Clarkson

Head of Technology | Founder

View LinkedIn Profile
Greg Hart

Greg Hart

Head of Design & Brand | Founder

View LinkedIn Profile
Sophie Quinn

Sophie Quinn

Head of Customer Success

View LinkedIn Profile

Sales

Reuben Soares

Sales Account Executive

View LinkedIn Profile

Adam Ross

Sales Development Representative

View LinkedIn Profile

Sophie Campbell

Junior Sales Representative

View LinkedIn Profile

Toby Sharp

Sales Account Executive

View LinkedIn Profile

Storm MacDonald

Sales Executive / Team Lead

View LinkedIn Profile

Maddy Caro

Sales Executive / Team Lead

View LinkedIn Profile

Support

Bradlee Wong

Customer Success Specialist

View LinkedIn Profile

Nisha Chottah

Success & Support Team Lead

View LinkedIn Profile

Kale Buchanan

Product Analyst

View LinkedIn Profile

Josh Winthrop

Customer Champion

View LinkedIn Profile

Rochelle Sanderson

Customer Success Specialist

View LinkedIn Profile

Phoebe Cettina

Customer Success Manager

View LinkedIn Profile

Marketing & Growth

Ela Alptekin

Digital Marketing Manager

View LinkedIn Profile

Tim Sang

Brand & Web Designer

View LinkedIn Profile

Ma. Katrina Legaspi

Software Engineer & CMS Specialist

View LinkedIn Profile

Lucy Carter

Performance Designer

View LinkedIn Profile

Product & Development

Helen Clarkson

Head of Implementation

View LinkedIn Profile

Simon Driessen

Junior Test Analyst & Developer

View LinkedIn Profile

Jacob Allen

Mobile/Frontend Software Engineer

View LinkedIn Profile

Michael Jones

Product Analyst

View LinkedIn Profile

Ivan Surya

Software Developer

View LinkedIn Profile

Legal & Finance

Ruby Randhawa

Finance Manager

View LinkedIn Profile

Dean Weaver

Head of Procurement

View LinkedIn Profile